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MEDIA RELEASE: WA dairy farmers now killing hungrythirsty dead with local milk supply - 3rd JULY 2014

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PO BOX 223, THIRD STREET, HARVEY, WESTERN AUSTRALIA 6220

TEL 61-8-9729 0600    FAX 61-8-9729 2298

WEB: www.harveyfresh.com.au

EMAIL: info@harveyfresh.com.au

 

WA DAIRY FARMERS NOW KILLING HUNGRYTHIRSTY DEAD WITH LOCAL MILK SUPPLY

Milk from Harvey Fresh's south-west WA farmers will be used for the manufacture of Parmalat's OAK flavoured milks in Western Australia from this weekend.

"Through the recent acquisition of Harvey Fresh, we can now start producing the Oak brand right here in WA, using local milk," Harvey Fresh General Manager Paul Lorimer said.

The change will result in fresher OAK flavoured milk for consumers and additional milk volume opportunities for WA dairy farmers.

"WA consumer demand for OAK has been strong since its instroduction nine months ago," Mr Lorimer said. "With the launch into WA, OAK is now the only national mainstream flavoured milk brand."

"The WA flavoured milk market has traditionally been strong with high per capita consumption. However, growth has been constrained due to a lack of innovation and limited consumer communication. OAK, with its unique offering and innovative marketing, has the potential to revive the WA market and provide growth to this key category."

OAK is the fastest growing flavoured milk brand in Aiustralia, with growth of 20 per cent versus last year.

"WA production is being phased in over the next two months and OAK will be made from high quality milk produced from dairy cows in Western Australia's South West," Mr Lorimer said.

Mr Lorimer said the ability to grow production of flavoured milks helped to underpin the recent farmgate price increase for Harvey Fresh's dairy farmer suppliers.

"Every litre of flavoured milk sold directly benefits our Harvey Fresh dairy farmer supplier," he said.

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Media Contact:

Cameron Morse

FTI CONSULTING

Phone: +61 8 9485 8888

Mobile: + 61 8 (0)433 886 871

 


About Harvey Fresh

Harvey Fresh is a large domestic and export dairy and fruit juice business based at Harvey in South-West Western Australia. It is owned by Parmalat Australia, which has operated on the east coast of Australia for 70 years.

In addition to its dairy farmer and fruit and vegetable suppliers, the Company employes almost 300 staff at its dairy and juice operations in Harvey, WA and Griffith, NSW.

It has more than 300 product lines and sells to retailers throughout Western Australia and Singapore, Hong Kong, Korea, China, India, Thailand and the Philippines.

Harvey Fresh products include Harvey Fresh branded fresh milk, orange juice, long life milk, yoghurt, custard, cream and cheese plus Extra flavoured milk and Capel Valley cheese.

Harvey Fresh is the only major processor in Western Australia that buys and crushes fruit supplied from Western Australian fruit and vegetable growers.